Create and submit the audio portion of the assignment in addition to the assignment template. Instructions are provided in the Required Resources section below.
Overview In this assignment, you will use the same hypothetical company from Part A to develop the company’s branding strategy (name, logo, slogan, and brand extension), primary target market analysis, promotion of your product or service in a podcast episode, and a positioning statement based on a perceptual map. Note: You should make all assumptions … Read more